Have you ever clicked on a webpage from a Google search result and immediately hit the back button? Online, first impressions matter. A lot. It's the Industry Email List point of no return–either your visitors want to stick around on your website and perhaps become a customer, or they want to leave. Just like we judge or form an opinion about a person in a matter one or two minutes, we do the same online but often in only a few seconds. Here's how Usability Hub describes the Industry Email List five-second test: “Five-second testing is a form of usability testing that allows you to measure how well a design quickly communicates a message.
This kind of test provides both quantitative and qualitative feedback that helps you optimize a design.” In this test, a person is shown a static image of a webpage or mobile app for five seconds and then asked to Industry Email List recall key pieces of information, like whether they noticed what action an app developer wants them to take next or what's the purpose of a webpage. The Industry Email List test works well for designers getting feedback before their creations go out into the wild. But what if you already have a live webpage.
What can you do to pass a real-life five-second usability test, where your visitors want to carry on reading and not hit the back button?1: Does the Industry Email List Page Have a Strong Informational Scent? Raluca Buddie is a user experience consultant for Nielsen Norman Group and provides an interesting theory to how people navigate on the web: To decide whether to visit a page, people take into account how much relevant information they are likely to find on that page relative to Industry Email List the effort involved in extracting that info. Raluca compares animal-foraging to information-foraging, and this impacts whether someone will stay on your site or quickly hop over to a competitor's website.