Potential negative publicity reflects on others and not necessarily on the organization. But Tony's brand story tells even more. Dealing with negative publicity Every organization makes mistakes. Also Tony's Fax Lists . For example, the brand story of the chocolate company mentions that the television program EenVandaag rapped the company on the fingers in 2010. The company used hazelnuts from Turkey and child labor is still Fax Lists used in their production. A painful issue for an organization that claims to be fully committed to slave-free chocolate, Fax Lists even when it comes to chocolate with hazelnuts. After all, it goes completely against identity and image.
It's about how you deal with such issues. The chocolate producer is switching to Fax Lists Dutch growers and it communicates about this issue in its company story. That is a powerful way of communicating: admitting that you have not acted wisely and looking for a suitable solution for the mistakes made. It shows that you Fax Lists are a learning organization. Using storytelling as a tool Two things are important if you want to make effective use of storytelling . First and foremost, always act in line with your core values. If your organization presents itself as the Fax Lists most customer-friendly company in the Netherlands, it is not useful if mistakes are made in customer complaints.
And yet mistakes are made in every organization. Also in the most customer Fax Lists -friendly company in the Netherlands. It's about how you deal with those mistakes, you can show that in your stories. Fax Lists Second, good characters are the main carriers of your story. An effective character has good and bad qualities, just like every human being. Your stories are therefore preferably written from the perspective of real employees. If you Fax Lists read in the organizational stories how those employees act and why they do that, the stories become more imaginable. With effective stories, described from the perspective of characters.